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Its environmentally-friendly message moves from DTC.
March 20, 2021
By: TOM BRANNA
After finding success online, Loli Beauty landed at Ulta Beauty last week. The zero-waste brand has made its mark by keeping packaging to a minimum and using organic, food-grade ingredients. Loli Beauty meets all of Ulta's Conscious Beauty guidelines. To reach Ulta shelves Loli Founder Tina Hedges had to come up with novel container ideas that include trays made from mushrooms wrapped in hemp paper. “It is 100% worm food,” Hedges told WWD. To herald the Ulta entry, Loli Beauty is rolling out its first zero-waste, waterless, alcohol-free acne treatment. Arnica Elderberry Jelly All Day Mask-ne and Spot Rescue, retails for $28.
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